By condensing the world into mere statistics, Tony Ng Design‘s “The World of 100″ creates a show-and-tell storyboard of comparisons in topics from HIV levels to clean water access. The ultimate goal of the campaign is to deftly show in each poster simply how the wealthy are compared to the underprivileged, such as how only 1% of the world have received a college education and 93% do not have access to a computer.

Design should almost always be just as simple to comprehend. The clarity of the message should be almost immediately recognized, although not necessarily always in numbers and facts. By telling a story with the least amount of “words”, your audience will be able to clearly sift through the mumbo-jumbo and find your message.

In addition, white space (the space between elements in a composition) can be used to your advantage by showing off your color palette, and achieving the minimalistic look and feel of displaying your message clearly. Set space between elements (whether large or small) can bring attention to the important details, make the content more legible and bring an overall lighter feeling to the posters.

The point of this specific design is to condense the big amount of information (seriously, you could go on about education and HIV levels for days) into a minimal amount of space. Readily, you can comprehend the facts (and thus, even memorize them) with the short amount of time spent looking at each poster. Good informational graphic design, ultimately, follows these flexible rules to allow for easy access and retention to the message.

Check out the full body of the images here at Tony Ng’s Designs