The boys are catching up! The British Fashion Council (BFC) has established a men’s fashion week, to be called London Collections: Men. It will launch June 15-17, 2012 with a three-day festival of shows, parties, exhibitions, dinners and talks.

CBE Chairman of the British Fashion Council Harold Tillman said:

London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK.

In spite of recent economic conditions, men’s fashion is on the upswing with sales rising 4% in the United States last year. A showcase of British brands and businesses will be a highlight of the event, emphasizing both the creative and commercial importance of Britain’s brands and emerging talent on the fashion scene. The cultural landscape of the British fashion industry will also feature thematically.

In addition to the more than 50 shows and presentations, there will be events hosted by Burberry, Esquire & Mr Porter, GQ and Calvin Klein Collection, Louis Vuitton, Spencer Hart and Tom Ford. While the BFC is playing an instrumental role in overseeing events, the hope is that brands and organizations will actively develop their own events as London Collections: Men takes flight on its own in future years.

A committee of influential figures within the Menswear industry that includes Selfridges, David Walliams, GQ, MR PORTER, Harrods, Simon Fuller, Style.com, Tinie Tempah and Talenthouse Creative Invite co-host Tom Ford will be involved with the making of the event plans.

Any Londoners attending? Do you think it’s about time menswear is getting its own fashion week? Start a conversation with us!