by New York Fashion Week may be buzzing at the moment, but San Francisco isn’t about to let its thunder get stolen. Talenthouse will be front and center when Fashion’s Night Out takes place on September 6, 2012.
We’re excited to team up with the San Francisco Fashion And Merchants Alliance (SFFAMA) as a media sponsor for the Fashion RACKED: FNO Pop-Up Sale at 5 Claude Lane. The event is a dual trunk show and networking event for the San Francisco Bay Area fashion and tech industry.
It is a setting almost of a trunk show and a ‘behind the scenes’ with the designers themselves.
This is the second year 5 Claude Lane has hosted this event. 5 Claude Lane is a contemporary gallery focused on getting the voices of local emerging artists heard.
Director Leila Seppa said, “The most exciting feature of this event is the up-close feel the public gets with the designers and lovers of fashion.”
First-time participating designer Scott Ian McFarland has a line of knitwear that is not yet in boutiques, so this is really an early peek at what a budding designer has to offer.
Scott is a formally trained sculptor who got into knitwear after taking a contemporary knitwear course at the Academy of Art San Francisco. His sweaters, cardigans, coats, dresses, and knit leggings will hit the runway in a few weeks at San Francisco Fashion Week.
Mostly looking forward to having his work seen by the public, Scott said, “It would be great to have people in the city where I create my work wearing it.”
Gerry Kelly, the designer behind Sonas Denim, launched his brand in November 2010 and has always been committed to using his work in fashion to benefit animal rights causes.
Gerry Kelly of Sonas Denim does not use animal products.
10% of his net profits go to animal welfare, a mission he and his wife, an animal rights attorney, envisioned together. They hope to establish their own animal sanctuary by the end of 2013.
As Gerry put it, “Sonas San Francisco has a special place in our hearts for animals since they are the #1 most exploited individuals on the planet.”
Sonas jeans are full of clever salutes to San Francisco, including the women’s “Mission Hipster” and the men’s “North Beach Slim” cuts.
Of course, you don’t have to have your own fashion line to benefit from attending the event. “These types of events that are personal and allow artists and designers to speak to students and the public really allow an [insight into the fashion world]” said Leila.
Community projects and involvement are great ways to expand networks.
If you’re a fashion tech entrepreneur, blogger, emerging designer, fashionista, or just want to shop, throw on your most daring ensemble and join us from 5:30-9:30 PM. Admission is free, but be sure to get your tickets at Eventbrite.
Need a full guide to FNO? Refinery29′s got you covered here.
We hope to see you at the event!
