“It’s all the same story, you just have to tell it the way you tell it,” says Jack White in The Source, which explores the roots of creativity with artists such as musicians Beck, Lucky Dragons and James Murphy, actress Tilda Swinton and photographer William Eggleston.

If you’re able to visit the Tate Liverpool before January 13, 2012 be sure to check out the exhibit Sky Arts Ignition: Doug Aitken – The Source. The documentary, part of the Liverpool Biennial, is LA multimedia artist Doug Aitken‘s first UK installation.

Of the project, Aitken said, “Many of the people in this project are working in very diverse mediums and it’s that common thread that I’m interested in. The project is very much about the empowerment of the viewer. I want the installation at Tate Liverpool to be a destination: a place that one can go to and walk into this field of ideas. It will be a celebration of the power of the individual and the forging of a borderless new creative territory – I’m incredibly excited.”

This project is about the roots of creativity.

In The Source, creative visionaries are asked to consider two questions: where does the creative idea start and how is it realized? Among the artists you can expect to see, coming from backgrounds across the board, include architects, musicians, artists, photographer and actors. The filmed conversations feature David Adjaye, Devendra Banhart, Beck, Thomas Demand, Liz Diller, William Eggleston, Jacques Herzog, Mike Kelley, Lucky Dragons, James Murphy, Philippe Parreno, Richard Phillips, Jack Pierson, Stephen Shore, Paolo Soleri, Tilda Swinton, Ryan Trecartin and Jack White.

Admission is free.

Tell us where you think creative ideas start.

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